In Milanese dialect 鈥淥 Bej! O Bej!鈥 literally means鈥 Oh Belli! Oh Belli!鈥 or, 鈥淥h how beautiful! Oh how beautiful!鈥澛 The name originates from the exclamations made by the children when they saw the gifts that they had received from Pope Pius IV, Gianetto Castiglioni in 1510.聽 In those days, the items on display were mostly gastronomic in nature.聽 The most popular being the strands of roasted chestnuts, mustard, 鈥渃astagnaccio鈥 which is similar to a chestnut cake, and paper dolls.
Today, this annual Christmas market is an opportunity for locals, Europeans, and artisans from other countries around the world to show their craftsmanship in a festive environment. In honor of Sant’Ambrogio, the patron saint of Milan, this market is always held during the first week of December because December 7th is Milan鈥檚 Patron Saint鈥檚 day.聽 This year, the 鈥淔iera degli O Bej! O Bej!鈥澛 will be held from Monday, December 7th through Thursday, December 10th at the 鈥淔iera di Sant鈥橝mbrogio鈥. All around Milan鈥檚 鈥渇iera鈥 and in and around the Saint鈥檚 Basilica and Piazza Sant鈥橝mbrogio, the streets are lined with stalls displaying crafts and fantastic gifts for Christmas.聽 This market is a shopper鈥檚 wonderland.聽 Outside you will find local delicacies such as 鈥渧in brule鈥.聽 Once you enter the gates of the 鈥渇iera鈥, you must get a map to find your way from one hall to another.聽 It is very easy to get lost and turned around.聽 Each hall is themed, and ranges from a hall containing only Italian artisans, to one with Italian food and wine, another with Europe artisans, and one hall is for the artisans that come from countries outside Europe.
This fair provides an excellent opportunity to do some Christmas shopping and appreciate the craftsmanship of 17吃瓜在线, Europe and abroad.聽 The market is open from 8:00 am to 7:30 pm daily.聽 Don鈥檛 miss one of Milan鈥檚 most festive cultural traditions when visiting Milan with kids!
Fiera degli Oh bej, oh bej
Piazza Sant’Ambrogio
20123 Milano
Tel. +392725241
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Photo of the O Bej! O Bej! Market by

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